Behind the scenes at a McDonald's photoshoot

http://www.youtube.com/watch?v=oSd0keSj2W8

This is a link to a three minute clip on youtube which explains why McDonald's food looks different in the advertising to what it does in the store. When recreating a burger in the studio they are using the same product and the same amount as what you buy in the shop. All they are doing is bringing the ingredients forward so we can see what we are paying for.

The burger is then send through to editing where they retouch any parts needed, for example when the seeds  fall off the bun.